The momentum of the last decade came to a halt, and we finally had a moment to reflect on everything we had accomplished.
We thought long and hard about our history, who we are now, and where we want to go.
Keeping our roots in mind, we decided that we needed a new identity that reflected our growth...
Our founder, Charlotte Kaufman, always said:
”Half of acting is reacting.”
And with that, we knew we had our name...